Unleashed Dog Co.: Revamping Branding, Streamlining Operations, and Boosting Client Engagement
The Mission:
Unleashed Dog Co., a growing startup in the dog training industry, came to us with a clear vision: they needed a brand and website that were both playful and professional. Their goal was to create a media-rich, engaging experience for pet owners while integrating features that would streamline their operations. They wanted to reduce time spent on administrative tasks, so their team could focus more on their mission—helping families and their furry companions.
The Challenge:
Beyond just updating their visual identity, Unleashed Dog Co. needed an efficient and functional website. Their existing client intake process involved cumbersome PDF forms that were often illegible, resulting in multiple follow-ups and significant delays. The inefficiency was eating into time that could have been better spent training dogs.
Our Solution:
Crow Marketing developed a comprehensive solution, starting with a rebrand that balanced playful charm with professional polish. The new logo and visual elements were designed to resonate with pet owners and work seamlessly across various mediums, from social media to promotional products.
We then focused on building a user-friendly, media-rich website. A key feature was the custom Client Intake Form, which replaced the outdated PDF process. This new form allowed clients to submit their details directly through the website, significantly reducing administrative work. This feature alone saved Unleashed around 5 hours per week—more than 185 hours annually—allowing them to focus on their core services.
Monthly Newsletters: Educating and Building Lasting Relationships
In addition to the rebrand and website, Crow Marketing also writes, designs, and sends out monthly newsletters for Unleashed Dog Co. These newsletters go out to current and past clients and serve two main purposes: education and customer retention. By sharing training tips, success stories, and valuable information, we help keep clients engaged and informed. This relationship marketing approach has built stronger client connections, resulting in a significant increase in repeat bookings and referrals.
The Results:
The revamped website provided a seamless and engaging user experience, driving more leads and improving client onboarding. The custom Client Intake Form drastically cut down on administrative work, streamlining operations and allowing the Unleashed team to handle more clients efficiently.
The new brand identity has resonated with clients, with positive feedback on the logo and overall professional look. The monthly newsletters have strengthened Unleashed’s relationship with their client base, fostering trust and encouraging repeat business. Overall, Unleashed Dog Co. now enjoys a stronger brand presence, more efficient operations, and increased bookings, all while spending more time doing what they love—helping dogs and their families.
Client Testimonial: “Our website has been a game changer, literally saving us hours and hours of work when leads are submitted thanks to the custom client intake form developed by Zach and Paul. I can now focus on helping clients with their dogs and am no longer drowning in paperwork and file folders. Additionally, our logo seems to really resonate with our clients. We hand out yeti mugs, business cards, and other promotional materials, and not only do our clients always give us positive feedback, but I’m always impressed with how flexible our logo is across various applications from promo to online. Love working with these guys; they know their stuff!”
Logo
Monthly Newsletters
Promotional Products
