NCSG Crane & Heavy Haul: Elevating Marketing for a Heavy-Hitting Industry Leader

NCSG Crane & Heavy Haul: Elevating Marketing for a Heavy-Hitting Industry Leader

Client: NCSG Crane & Heavy Haul

Services Provided: Comprehensive Marketing Strategy, Website Development, Social Media Management, Content Creation, Videography, Event Coordination, Promotional Items, Annual Budgets, Award Applications, Brand Management & Amalgamations, Stationary, Graphic Design, Community Events, Sponsorship Coordination

Industry: Oil & Gas, Heavy Haul, Cranes, Industrial Services

The Mission: NCSG, one of North America’s leading crane & heavy haul companies, wanted to stay at the forefront of the industry—without the overhead and hassle of an in-house marketing team. Instead of spending six figures to assemble a department, NCSG turned to Crow for flexible, cutting-edge marketing solutions that scale with their business. Our mission? To be an extension of NCSG’s team, delivering everything from annual marketing strategies to day-to-day marketing execution both for the Corporate office and across their 9 branches. Whether it’s brand management, lead generation, website development, or drone videography, Crow Marketing handles it all, letting NCSG focus on what they do best—moving the heavy stuff.

The Challenges: Like any large-scale company, NCSG needed a marketing partner who could handle a wide variety of initiatives, keep everything cohesive across branches, and drive real results. Here’s what we set out to accomplish:

1. Updating an Outdated Website: NCSG’s old website wasn’t cutting it—it was slow, clunky, and far from mobile-friendly. We needed to build a sleek, high-performance site that would be a true sales tool, generating leads around the clock.
2. Building Social Media Presence: NCSG had a modest social media footprint, but there was massive untapped potential. We needed to not only grow their audience but also turn those followers into leads and recruitment opportunities.
3. Supporting Diverse Marketing Needs Across 9 Branches: With branches spread across Canada and services that range from cranes to heavy haul for industries like oil & gas, forestry, mining, and wind energy, NCSG needed marketing support that could handle any need.

Our Solution: Working alongside the NCSG Leadership Team, we took a comprehensive approach, managing everything from top-level marketing strategy to the finer details. Here’s what we delivered:

1. A Complete Website Overhaul: We rebuilt NCSG’s website from the ground up, focusing on speed, mobile-friendliness, customer experience, and lead generation. We even integrated a live chat feature to ensure NCSG’s customers could get help 24/7. The result? Their website is now a top-performing sales tool, generating multiple leads daily and serving as a resource for customers, partners, and the community alike.
2. Social Media That Drives Results: Using a combination of targeted social media strategies and quality content, we grew NCSG’s social media presence significantly. Today, they boast over 5,400 followers on Facebook, more than 3,000 on Instagram, and 6,400 on LinkedIn. More importantly, those followers aren’t just numbers—they’re actively engaged, leading to real inquiries, new business, and even recruitment opportunities.
3. Comprehensive Marketing Support Across All Branches: From branded promotional items to trade shows, sponsorships, sales collateral, and more, Crow Marketing provides ongoing marketing support for NCSG’s operations. We coordinate everything across all 9 branches, ensuring a consistent and professional brand presence, no matter the location or application.

The Results: Our collaboration with NCSG has led to remarkable, measurable outcomes across multiple initiatives. Below are some of the key highlights of our partnership:

Lead Generation Machine: The revamped NCSG website, paired with SEO optimization and an integrated live-chat feature, generates leads 24/7, becoming one of NCSG’s top sales drivers. This lead-generation system supports the company’s nationwide operations and keeps their sales pipeline consistently full.

Social Media Growth: NCSG’s social media presence has surged to a community of over 20,800 combined followers under Crow’s guidance, increasing service inquiries and engagement from clients across Canada. This online growth has also become a valuable platform for recruitment, helping to attract top talent to NCSG.

Awards & Recognition: Over the past 4 years, NCSG has received over 50 prestigious awards and recognitions, all supported by compelling applications and nominations crafted by Crow Marketing. These accolades have cemented NCSG’s position as an industry leader, further elevating their brand reputation and competitive standing in the market.

Promotional Items: Crow has ordered and fulfilled over half a million dollars’ worth of promotional items for NCSG. These items range from trade show giveaways to company-wide Christmas gifts and day-to-day branded merchandise for branches, including jackets, hats, decals, coffee cups, and calendars. The branded items have helped boost brand visibility and foster a strong company culture across all locations.

Acquisition by Barnhart Crane & Rigging: Through our marketing efforts, NCSG was positioned as the leader in the Canadian market, leading to their successful acquisition by Barnhart Crane & Rigging. Barnhart is one of North America’s top lifting and logistics contractors, with over 60 locations and headquarters in Memphis, Tennessee. This acquisition marks a major milestone for NCSG, expanding their reach and bringing world-class service to even more customers.

On-Time, On-Budget Delivery: Whether it’s videography, event coordination, promotional product orders, or marketing strategy, Crow consistently delivers results on time and within budget. Our streamlined project management ensures that every initiative is executed flawlessly, helping NCSG achieve their goals without delays or cost overruns. Crow’s holistic approach to marketing and strategic support has positioned NCSG as a dominant force in the industry, driving growth, recognition, and success at every level.

But don’t just take our word for it. Here’s what the team at NCSG has to say: 

“I work with Crow Marketing through NCSG Crane & Heavy Haul. Zach is always very responsive to inbound requests, very helpful coming up with creative solutions, and accountable to deadlines that he sets. I would recommend his services to people looking for a way to flexibly add talent to your team from a marketing perspective.” — NCSG President & CEO

“It is always a pleasure to work with a team that is professional and exceptional at what they do. Whenever we need to make changes, no matter how small, it is done in a timely manner. The progressive ideas that are presented fit with our vision. We are listened to and then it is delivered.” — NCSG VP

“I have had the pleasure of working with Zach over the 3 years on multiple projects including recruitment and retention initiatives, community events, and internal team building projects. Everything from how quickly Zach responds to requests, his industry knowledge and education to help me understand why strategies are recommended, the analytics review on completed campaigns, stunning graphic designs, and his ability to collaborate with ideas brought forward makes him an excellent partner. To top the excellent work, Zach is also extremely personable which makes for a great working relationship! My role in HR has been streamlined having Zach by my side!” — NCSG HR Manager

“I have worked with Zach for the past 3 years on many different projects. Our company has many different branches and it can be challenging to juggle the different requests, timelines and shipping requirements. Zach has proven time and time again that he can deliver. He is always finding new products that we can use to best represent our company. He plans ahead to meet our deadlines and works to get us the best prices possible. We can always count on Zach to be there for us when we need him. He volunteers to help out at our social events throughout the year and is a true member of our team, despite being a contractor.” — NCSG Purchasing Manager

“I have been working with Zach and the team at Crow over the last 4 years. My first experience with them was when we worked on an extensive, complex video project. Zach & Tyler’s outgoing personalities and attention to detail clearly stood out when we met. The quality of work that came with the drone footage from that project was exceptional. We were proud to present the final product at an international competition. Any time we have a marketing project, Zach is quick to respond and exceeds results. Every. Time.” — NCSG Branch Manager

“My team approached Zach to assist with the development of custom promotional items to both promote our company while reinforcing our core value of safety. Zach came forward with some great ideas, asked for feedback, and the final result was better than I could have imagined. Within the first two weeks of releasing these items to our field workers, I received requests from our local competition to share how we did it. I also received requests from as far as Texas asking for a few of these promotional items. I am so happy Zach is part of our team!! I look forward to more projects we can work on together!” — NCSG Branch Manager

“Zach has never failed to impress. Not once. He does not simply complete tasks delegated to him, he consistently exceeds expectations to provide tailored marketing and support to our team. He does the research to find the best ways to sell our service, his work on our social media with video and messaging screams marketing team, but it’s just him. His operation of the website redirecting customer requests and following up with both the team and customer has led to several profitable opportunities. An invaluable asset to both myself and my entire Sales team.” — NCSG VP Sales

Video Sample #5

Awards

Corporate Headshots – Leadership Team

National Brand Management & Logos