CRYSCLAIM: From Instagram Stardom to E-Commerce Excellence
The Mission: CRYSCLAIM, Canada’s largest distributor of crystal and mineral specimens based in Toronto, ON, was thriving on Instagram but wanted to take their business to the next level. They approached Crow Marketing to help rebrand their company, optimize their social media strategy, and establish a seamless e-commerce presence. Their goal was to create a recognizable and professional brand, maximize engagement on Instagram, and build an online store that provided a 24/7 shopping experience for their high-end clientele.
The Challenge: While CRYSCLAIM had a strong Instagram following, they struggled to transition from live sales on social media to a full-time e-commerce model. They needed a polished, professional brand identity that reflected the premium quality of their crystals and an optimized social media strategy to convert followers into loyal customers. Additionally, they sought a robust e-commerce platform to handle daily sales and provide a smooth, easy-to-manage experience for both their customers and internal team.
Our Solution: We took a holistic approach, addressing CRYSCLAIM’s needs step by step:
- Rebrand:
We started with a complete rebrand, transforming their amateur, homemade logo into a sleek and versatile design that could be used across all mediums—from social media to their website and promotional products. The new logo was bold yet elegant, appealing to their target audience of high-end collectors while maintaining flexibility for various marketing needs. - Social Media Optimization & Content Creation:
We overhauled their Instagram strategy, ensuring maximum engagement and conversions. This included optimizing their bio, hashtags, and content for better visibility, as well as creating visually appealing and brand-consistent social media content. The goal was to turn casual followers into repeat customers by aligning their social media presence with the new brand identity. - Weekly Strategic Marketing Sessions:
To maintain momentum, we held weekly marketing strategy meetings with CRYSCLAIM to discuss everything from campaign ideas to engagement strategies. These sessions helped us refine their marketing efforts and ensure their brand was consistently represented across all touchpoints. - E-Commerce Website Development:
With the brand and social strategy in place, we built an e-commerce website designed for success. The site was media-rich, with intuitive navigation, an easy-to-use checkout process, and seamless backend management. Features like AfterPay integration allowed customers to buy now and pay later, while coupon functionality provided promotional opportunities to drive sales. We also included a client login portal, enabling customers to track orders and further enhancing their shopping experience. - Promotional Products:
Lastly, we helped CRYSCLAIM create a range of promotional products, leveraging their new logo and branding across different mediums. These items were used to further solidify their brand presence and offer additional touchpoints for customer engagement.
The Results: The impact was immediate and far-reaching. CRYSCLAIM’s new professional brand identity helped them stand out in the high-end crystal market, while the optimized social media strategy drove more traffic to their new website. The e-commerce platform, with its seamless functionality and flexible payment options, empowered the company to sell 24/7 and manage operations efficiently. Promotional products expanded their brand visibility, helping to create a cohesive, recognizable presence.
Client Testimonial: “This company is amazing! They take care of every business need when it comes to marketing and go above and beyond for customers. Not only are they professional, but they are exemplary with ad creation and marketing materials. I am very happy with their service; it has been worth every penny.”
Rebrand – Before & After
Social Media Optimization
Website
Promotional Products
