Blue Kettle: A Website Rebuild and Social Media Overhaul that Drove Sales
The Mission: Blue Kettle approached us with a challenge that many growing businesses face: they had an old, clunky website that was not only losing them sales but was also driving customers straight to their competitors. It wasn’t mobile-friendly, didn’t provide users with easy ways to find information, and lacked any real e-commerce functionality. On top of that, they felt completely lost when it came to social media. The pressure of staying up to date with posts and maintaining a presence online felt overwhelming. That’s when they turned to Crow Marketing for a complete overhaul of their digital presence.
The Challenge: In today’s competitive landscape, a functional, fast, and mobile-friendly website is essential, especially for an e-commerce brand like Blue Kettle. Their website was outdated, lacked basic e-commerce capabilities, and didn’t engage customers. On top of that, Blue Kettle had no established social media presence, meaning they were missing out on a crucial avenue for engagement and sales. They knew they needed help but didn’t know where to begin with building a social media community or modernizing their online shopping experience.
Our Solution: We started by revamping their website from the ground up. Our main focus was on creating a fast, customer-focused site that enhanced user experience and drove sales. One of the biggest improvements we introduced was an easy-to-use filtering feature that allowed customers to find stores near them that carried Blue Kettle products. To take things one step further, we added a mapping function. Now, with just one click, customers could get turn-by-turn navigation directly to the closest store that sold Blue Kettle products—right from their mobile devices.
In addition, we built out their e-commerce platform, making sure it was media-rich, informative, and fully functional. We aimed to give Blue Kettle instant credibility with their customers, providing a seamless shopping experience that was both intuitive and enjoyable. The project was completed ahead of schedule and under budget—two things any client loves to hear.
When it came to social media, we took Blue Kettle from 0 to a thriving online community. First, we created Instagram and Facebook accounts, ensuring everything from profile bios to posting schedules followed industry best practices. We then developed engaging content, ran interactive giveaways, and turned followers into loyal customers. Our strategy centered on creating an authentic connection with followers, turning social engagement into real website traffic and sales. Using Google Analytics, we tracked how many users were coming from social media to the website, and more importantly, how many of those visitors were converting into customers—valuable data that Blue Kettle had never had before.
The Results: The results speak for themselves. The new website is fast, informative, and offers a user experience designed with the customer in mind. The filtering and mapping tools we introduced were a game-changer, allowing customers to easily locate stores selling Blue Kettle products and get there effortlessly. This new e-commerce platform now not only drives sales but gives Blue Kettle instant credibility in the eyes of potential buyers.
On the social media front, we took their Instagram from 0 to over 1.2K followers in under a year. But it wasn’t just about the numbers—we built an engaged community that interacted with the brand regularly. Using analytics, we tracked how social media efforts translated directly into sales on their website, allowing Blue Kettle to measure the ROI of their marketing for the first time. This data helped them create smarter social campaigns and realize the real value of a solid social media presence.
Client Testimonial: “We had the opportunity to work with Zach and Crow Marketing for the relaunch of our website. Zach provided much-needed guidance and a level of expertise which was next to none. He answered our questions in a timely fashion and was able to provide insight which we would have overlooked. I would highly recommend Crow! I look forward to building our relationship and working with Zach and his team in the future.”
Website – Home – Before & After
Website – Store Finder – Before & After
Website – Shop
Photography
Content Creation
Social Media Optimization
