Tracks & Tires Transport: A Modern Brand Evolution with Seamless UX
Client: Tracks & Tires Transport
Services Provided: Website Redesign, Brand Refresh, Graphic Design, Print Materials
Industry: Transportation & Logistics
The Mission: After more than 30 years in business, Tracks & Tires Transport knew it was time for a change—but they didn’t want to stray too far from their established identity. They approached Crow Marketing with a clear goal: evolve their brand and website to reflect their professionalism and growth, without losing the trust they’d built over decades. Their website, built by a friend, was outdated, clunky, and not mobile-friendly—an issue when your primary users are constantly on the go. The website was heavy on text, difficult to navigate, and lacked a focus on driving leads. They needed a digital facelift, and fast. Alongside this, their brochures and rate sheets—hurriedly created in Microsoft Word—lacked branding and consistency, sending mixed signals to potential customers.
The challenge was twofold: build a sleek, user-friendly website that would drive leads efficiently, and evolve their brand while staying true to their roots. Tracks needed a partner who could take the reins on the entire process, from website redesign to print materials, and deliver results that were not only functional but also visually compelling.
The Challenges: Tracks & Tires Transport was facing several roadblocks:
- Outdated Website: Their website was slow, text-heavy, and not mobile-friendly—a major issue since most of their clients accessed the site while out in the field. Potential customers struggled to find the information they needed, and the quoting process was time-consuming, requiring multiple back-and-forth communications to get all the details.
- Inconsistent Branding: After 30+ years in the industry, Tracks had strong brand recognition, but their visual identity was fragmented. Their brochures and rate sheets lacked consistency, and there was no unifying visual element to tie everything together.
- Brand Evolution Without Disruption: Tracks wanted to update their logo and branding, but they were cautious not to lose the trust and recognition they’d earned over the years. They needed a refresh that balanced modern appeal with their established identity.
Our Solution: We rolled up our sleeves and got to work, focusing on building a streamlined, on-brand experience that would not only meet Tracks’ needs but exceed their expectations.
Website Redesign: The first order of business was overhauling Tracks’ website. We focused on simplicity and ease of use—making sure potential customers could find what they were looking for with just one or two clicks. Recognizing that most of their audience was mobile, we prioritized creating a fully mobile-responsive design that loads quickly and is easy to navigate on any device. Our goal was simple: make it as easy as possible for potential customers to get a quote or find information.
We also worked closely with Tracks’ quoting team to build a custom contact form that gathered all the necessary information in one go, cutting down the need for follow-up calls or emails. This not only saved Tracks valuable time but also made their customer interactions smoother and more efficient. What used to take 1-3 calls to get right now takes just one form submission.
Brand Evolution: Next, we helped Tracks evolve their brand. We maintained the familiar elements—like their recognizable color palette—but introduced a fresh icon and updated font to create a more modern look. This new design was applied across both digital and print marketing, including their vehicle decals, ensuring that every touchpoint remained consistent and on-brand. The result? A refreshed brand identity that felt both familiar and new, helping them retain their loyal customers while attracting new ones.
Print Materials & Graphic Design: Once the website and branding were locked in, we turned our attention to their print materials. Tracks’ old brochures and rate sheets were uninspired and inconsistent, created hastily in Microsoft Word without any real branding. We revamped these materials with a professional, cohesive design, creating branded brochures, rate sheets, and business cards that projected the confidence and professionalism of a company with decades of experience. Every piece was designed to work together, reinforcing their brand at every client touchpoint. And the best part? We did it all under budget.
The Results: Tracks and Tires Transport now has a clean, professional online and offline presence that reflects the caliber of their work. Here’s how we made an impact:
- Mobile-Friendly Website: Their new, mobile-responsive website makes it easy for clients to find information and request quotes—whether they’re in the office or out in the field. The streamlined design ensures users can find what they need within one or two clicks, and the custom contact form has significantly reduced the time spent gathering information, saving Tracks both time and money.
- Brand Consistency Across Platforms: From their website to their brochures and even their vehicle decals, Tracks’ branding is now cohesive and professional, creating a consistent experience for customers whether they’re online or offline. The updated logo and design elements breathe new life into their brand without losing the recognition they’ve built over the last 30 years.
- Improved Quoting Process: The custom-built contact form has streamlined their quoting process, reducing the need for follow-up calls and emails. This not only improves their internal efficiency but also enhances the customer experience, making it quicker and easier for clients to get the information they need.
- Under-Budget Delivery: We not only delivered high-quality, branded materials but also managed to keep the project under budget, proving that great marketing doesn’t have to break the bank.
The Client’s Take: “We found Zach at Crow by reference, and we could not be happier! We were looking to upgrade our company’s website and brand. Zach worked closely with us, listened to our needs, and helped us create the new look we were looking for. Zach’s team pays close attention to detail, and has a very quick turnaround time. We will continue to work with Zach going forward!” — Tracks & Tires Transport
At Crow Marketing, we believe that a brand’s evolution should never come at the expense of its identity. For Tracks and Tires Transport, we built a modern, mobile-friendly website, evolved their brand without losing recognition, and delivered a seamless customer experience—both online and off. Whether you’re in need of a website overhaul, a brand refresh, or consistent marketing materials, we’re here to drive your business forward—just like we did for Tracks.
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