Quikcard: Elevating Employee Benefits with Strategic Marketing

Quikcard: Elevating Employee Benefits with Strategic Marketing

Client: Quikcard

Services Provided: Marketing Department Support, Website & Social Media Management, 

Newsletter Creation, Community Sponsorships & Events, Photography & Videography, Graphic Design

Industry: Employee Health Benefits

The Mission: Quikcard came to us with a clear goal: streamline and enhance their marketing efforts without overburdening their internal team. As a leading provider of employee health benefit plans across Canada, they needed a marketing department that could not only handle their day-to-day needs but also help them tap into new markets and strengthen their community presence. They didn’t just want generic marketing support; they wanted a partner who could help them reach their audience more effectively and build a stronger brand presence—all without disrupting their core operations.

That’s where we stepped in. Crow Marketing now acts as Quikcard’s full-service marketing department, providing both on-call services for quick-turnaround needs like PDF notices and graphic design, as well as long-term management of their website and social media presence. This setup allows Quikcard to focus on what they do best—providing stellar employee health benefit plans—while we handle the marketing initiatives that keep their brand thriving and growing.

The Challenges: Quikcard’s marketing needs were broad and varied. Here’s what we needed to tackle:

1. On-Call Marketing Support: Quikcard needed a team they could call on for urgent, day-to-day tasks like creating client notices or designing marketing collateral. But these requests couldn’t bog down their internal team. We needed to provide quick, efficient, and high-quality work on an as-needed basis.
2. Community Sponsorship Management: Quikcard is deeply involved in community sponsorships like the Edmonton Symphony Orchestra and the Alberta International Airshow. They needed a partner who could manage, negotiate, and track ROI for these sponsorships to ensure they were getting the most value from these initiatives.
3. Website & Social Media Management: Maintaining an active and engaging online presence was crucial for Quikcard. They needed ongoing website updates, social media strategy, and content creation that would keep their audience informed and engaged while growing their customer base.
4. Customer Engagement Tools: With new initiatives like mobile apps rolling out, Quikcard needed user-friendly guides that would reduce the burden on their support team while enhancing the customer experience.

Our Solution: With Quikcard’s goals in mind, we developed a comprehensive, flexible approach to marketing that allows us to support their internal team without overwhelming them. Here’s how we made it happen:

1. On-Call Services: Whether it’s a last-minute PDF notice or an urgent design task, we provide Quikcard with on-call support that’s fast, efficient, and always on-brand. By handling these tasks quickly, we free up their internal resources to focus on core business functions without sacrificing the quality or timeliness of their marketing materials.
2. Community Sponsorship Management: We believe that stronger communities lead to stronger businesses, and Quikcard shares that vision. That’s why we manage their sponsorships for community events like the Edmonton Minor Hockey Week and the Edmonton Symphony Orchestra. Our role goes beyond simple sponsorship coordination—we negotiate terms, manage logistics, and calculate ROI so Quikcard knows exactly how their investment is paying off, both in community impact and business returns.
3. Monthly Newsletters: Our team writes, designs, distributes, and analyzes Quikcard’s monthly newsletters through MailChimp. Over the last year, we’ve seen consistent growth in subscriber numbers, improved engagement with increased link clicks, and reduced bounce rates. We don’t just send emails; we create a dialogue with Quikcard’s audience, providing value-packed content that keeps their clients engaged and informed.
4. Social Media Strategy & Management: Quikcard’s social media presence has flourished thanks to our strategic planning, content creation, and day-to-day management across LinkedIn, Facebook, Instagram, and Twitter. We’ve helped them harness the power of social platforms to reach new clients and stay connected with their community. Our approach is simple but effective: engaging content, strategic timing, and consistent posting.
5. Online & App Guides: When Quikcard launched their mobile app, they needed a way to ensure customers could navigate it without overwhelming their support team. We stepped in to create easy-to-follow, visually appealing user guides that enhanced the customer experience. These guides not only reduced calls to their support team but also helped customers feel more confident using Quikcard’s digital tools.

The Results: Working with Quikcard has been all about creating a flexible, efficient marketing ecosystem that supports their growth while staying true to their core values. Here are the highlights:

• Increased Community Presence: Through our management of Quikcard’s community sponsorships, they’ve become a more visible, trusted name in the regions they serve, leading to a stronger connection with their audience.
• Higher Newsletter Engagement: With our focus on targeted content and audience engagement, Quikcard’s newsletters have seen a steady increase in subscribers and engagement metrics, including more link clicks and fewer bounces month over month.
• Streamlined Marketing Operations: Quikcard’s internal team can now focus on their day-to-day operations, knowing their marketing initiatives are in safe hands. From on-call support to annual marketing plans, we’ve helped them achieve consistent, measurable results without overstretching their resources.
• Improved Online & Social Media Presence: Our strategic approach to social media management has not only increased their followers but also boosted customer engagement, helping Quikcard reach new markets and grow their client base.

The Client’s Take: “Not your average cookie cutter ‘marketing agency’. We have been able to tap into new markets and grow our client base with the help of The Crow Creative. Zach and his team bring new ideas to the table with measured results, efficient timelines, and full transparency, which is important to us. Would not hesitate to recommend any of our clients to Zach and the team!” — Quikcard

At Crow Marketing, we pride ourselves on being more than just a marketing provider—we’re a partner. For Quikcard, we’ve seamlessly integrated into their operations, providing the marketing expertise they need without the overhead. Whether it’s managing community sponsorships or launching new initiatives, we’re here to help businesses like Quikcard grow, thrive, and stay connected to their communities.

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