Nudemarkt: Elevating a Local Brand with Big Ambitions
The Mission: When Margaret founded Nudemarkt in Calgary, AB, her vision wasn’t just to sell peanut butter. She wanted to make nutritious, sustainable food accessible to everyone, all while delivering a product free from additives and rich in flavor. But being passionate about your product doesn’t automatically translate into brand visibility—especially when you’re working with a team of just one or two employees. Margaret approached Crow Marketing with a clear goal: to create a comprehensive social media and marketing strategy that would get Nudemarkt noticed. With limited resources, she needed a strategy that not only showcased her product but also empowered her small team to manage and grow their online presence.
The Challenge: Running a small business often means wearing multiple hats. For Margaret, it meant balancing her passion for creating delicious, plant-based peanut butter with the need to market it effectively. Her team was tiny, and time was limited. She knew social media was key to spreading the word, but figuring out how to stand out in a saturated market required expertise and insight that went beyond her team’s capacity. She needed a strategy that was both powerful and sustainable—something that would drive local exposure while fitting seamlessly into the daily operations of her small but mighty team.
Our Solution: Crow Marketing knew that Nudemarkt’s story—built on passion, sustainability, and authenticity—was its greatest asset. Our strategy was designed to amplify that story through social media, bringing Margaret’s mission to the forefront in a way that resonated with her target audience. We started by developing a comprehensive social media plan, outlining best practices to help Nudemarkt get the most out of platforms like Instagram and Facebook. But we didn’t stop there.
We worked closely with Margaret’s team to implement a customized content strategy, designed to highlight the unique qualities of Nudemarkt’s 100% natural peanut butter. Understanding that each brand has a unique audience, we developed detailed buyer personas, allowing her team to tailor their content to engage the right people. We also provided practical social media tips and tricks—simple, effective tactics that could be easily implemented by a small team. To ensure long-term success, we created an analytics tracking tool, giving her team the ability to measure results and refine their strategy over time. And because we knew influencer partnerships could take Nudemarkt’s exposure to the next level, we laid out a future plan for collaborating with influencers who aligned with the brand’s values.
The Results: The impact of our strategy was immediate and impressive. Nudemarkt’s Instagram presence grew to over 6.7K followers, while their Facebook community expanded with more than 550 engaged followers. These weren’t just vanity metrics—they were engaged, local audiences who were genuinely interested in what Nudemarkt had to offer. Beyond the numbers, we left Margaret’s team with a toolkit for success: a content strategy tailored to their brand, a breakdown of their buyer personas, social media best practices, an analytics tracking tool, and a plan for future influencer partnerships. The result? Nudemarkt now has the foundation to continue growing their online presence, with a strategy that aligns perfectly with their brand’s values and goals.
Client Testimonial: “Crow Marketing didn’t just give us a strategy—they gave us the tools to run with it. As a small business, it’s hard to find the time and resources to build an online presence, but Zach and his team made it possible. The growth in our social media has been incredible, and the support they provided means we’re now confident in managing things on our own. They understood exactly what we needed and helped us every step of the way.”
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