Dreams Take Flight: A Magical Journey for Deserving Kids
Client: Dreams Take Flight
Services Provided: National Video Production, Social Media Management & Training, Event Collaboration
Industry: Charity/Non-profit
The Mission: Since the ‘90s, Dreams Take Flight has been on a mission to make magic real for children with special needs. Every year, they take deserving kids on a whirlwind adventure to Disneyland or Disney World for an unforgettable, all-expenses-paid day of joy. However, during the pandemic, the charity was faced with unique challenges, and they turned to Crow Marketing to help them navigate through uncertain times.
The Challenge: How do you keep the magic alive when travel and large gatherings are off the table? That was the question Dreams Take Flight had to answer as their Annual Gala, their largest donor day of the year, faced cancellation due to COVID-19. Add to this the need to boost social media engagement and raise awareness about the charity’s mission, and it was clear that Crow had to step in with a creative, multi-faceted solution.
Our Solution: At Crow Marketing, we love challenges. To make sure Dreams Take Flight continued to soar, we delivered a national video that hit all the right emotional notes. The video wasn’t just shared with charity supporters—it made its way onto Air Canada aircraft and became a central piece in their fundraising strategy. It resonated deeply, raising not only smiles but also funds.
Our social media strategy was all about engagement and visibility. We launched geographically targeted campaigns that increased their account growth by over 300%. Leveraging platforms like Linktree, we made it easy for audiences to learn more about the charity, donate, and even buy tickets—all with a single click. This strategy built a stronger online presence, leading to real-world action.
But we didn’t stop there. Partnering with the event experts at SK Events, we orchestrated a family-friendly virtual experience to replace the traditional gala. With in-home dining and a virtual silent auction, we kept the event’s spirit alive, and more importantly, kept the donations rolling in.
The Results: The results spoke for themselves. The national video was a home run, used across multiple channels, and even shared on Air Canada flights. Social media engagement skyrocketed, helping Dreams Take Flight connect with new audiences. The virtual event turned out to be a hit, raising substantial funds during a time when most charity events struggled.
Client Testimonials: “Zach and The Crow Creative were instrumental in helping us adapt during a challenging time. Their work on our national video and social media campaigns was exceptional, and they helped us raise significantly more money than we anticipated!” — Air Canada
“Zach and his team understood our needs perfectly. They helped us pivot during COVID-19 with a virtual event and trained our social media team with professionalism and care. We couldn’t have asked for better partners!” — Dreams Take Flight
Video w/ Focus Communications
Social Media
The Trip
Gala Posters
